With virtual hangouts becoming the new norm, Titleist product experts jumped at the opportunity to spend some time with Team Titleist members for an interactive panel on golf ball innovation. This raw discussion lasted 45 minutes covering everything from Tour stories to the extensive competitor testing required to remain the #1 Ball in Golf.

Michael Mahoney (VP of Golf Ball Product & Marketing) played host as he teed up questions for Fordie Pitts (Tour Consultant for Golf Ball Performance) and Mike Madson (Director of Aerodynamics and Research Engineering) before fielding questions from Team Titleist. 

We wish you all could have joined us live, but we recorded the session and extracted the juiciest topics for your enjoyment. 

Between clubs, gear, and everything else Titleist, we hope this is the first of many expert panels to talk shop with Titleist fans around the world. Keep an eye on our discussion boards, social channels, and email newsflash to ensure you don’t miss out on the next one.

We have included the top 3 videos from the discussion below. Want to see more? View the full series of videos here: Golf Ball Innovation Panel Playlist

Research & Development On Tour

Working With The World's Best

Competitor Analysis