Join Golf Channel’s Matt Adams as he visits with Titleist Golf Ball Fitting Manager Michael Rich to discuss our approach to golf ball fitting and see why it's so important for every player, regardless of playing ability, to get fit.

Watch as Michael works with some Team Titleist members to take them through our green-to-tee fitting process and helps them zero in on the best golf ball model for their games.

And don’t forget to check out our golf ball fitting section for even more great content and information on how you can start the fitting process.

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