After a brief holiday break, the PGA TOUR is gearing up once again in Maui for the first official event of 2017. The TOUR's most exclusive field has assembled at...

This past summer, Team Titleist presented Titleist brand ambassadors and golf ball loyalists with a closest-to-the-pin challenge.  The flag was only 88 yards away, but...

It's time for another Team Titleist member spotlight, and in our latest installment we're shining the light on Tyler Higley (Tyler H on the boards), an extremely...

At Titleist we pride ourselves on making golf balls that perform consistently each and every time they're teed up. This consistency, from ball to ball, for every dozen...

Sometimes the hardest shots in golf are the ones that look to be easy. For example, take a 60-yard shot to a back pin on a large, welcoming green. You have a perfect lie in...

In the following tip, we put Titleist Brand Ambassador Robert Streb in a tough position - short-sided with a bunker between his Pro V1x and the pin. “Goal number one...

Sixteen years ago, Titleist introduced the first Pro V1 golf ball on Tour at the 2000 Invensys Classic. Forty-seven players put a Pro V1 in play that first week it was...

The stylized "S" that Titleist golf ball loyalist Sam Saunders uses to mark his Pro V1x goes back to his grade school days. See how a fine-tip marker helps Sam...