$62 is the suggested retail price. The going market price is $47.99 - although some pro shops on course may be slightly higher. You may find some previous edition (2013 release) balls around $40 with some marketers. Titleist has traditionally had a loyalty program of 4 boxes for the price of 3, or about $36 a dozen during the month of March into early April. With a 2 year release cycle and product line continuity, depreciation and closeouts are uncommon with the Pro-V lines. Hard fact with quality products.

Titleist Loyalty Rewards - best deal on the beat golf balls out there. You just missed the latest 2015 offering.