Tour Validation

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By Jonathan K

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  1. Jonathan K

    Jonathan K
    Advance, NC

    I would be interested to hear what changes might be typical as a result of the “Tour Validation” process? Is the “Tour Validation” process more of a marketing plan to allow the supplier of the forged clubheads to produce enough clubheads for product launch? This period also allows marketing to build excitement around the product. I can only imagine the months/years of R&D, testing, etc. that takes place, and the cost of this development. “Tour Validation” would seem to only make sense for “players” irons because I cannot imagine a Tour player using anything below a T100s, unless it is a utility or long iron. On top of all of that, the supplier development and tooling cost has got to be an incredible investment and making changes to clubheads after this investment would seem like an R&D failure.

  2. Allan

    Allan
    California

    Team Titleist Staff
    It's kind of like walking down the 18th fairway of the Open championship with the lead for us: we are pretty locked in but still have to finish up with our full attention. This is the first time these products are going through the rigors of fittings, builds, and play (at extremely high speed). We hope everything goes accordingly but it's not uncommon to have to make a refinement or two in these very late stages.
  3. Ed K

    Ed K

    These look awesome. Can't wait to get fitted and get either the 100S or the 200.

    Question, because I can't tell from photos: do any/all of these models still have the pre-worn leading edge? If not, was anything done re turf interaction in place of pre-worn leading edge?

    Thanks. And congrats to Titleist - you are killing it!

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