When you see members of the Vokey Wedge team armed with a collection of SM6 wedges in hand and on their way to the Titleist Manchester Lane Test Facility, you know something...

For the second consecutive week, it was an all-Titleist three-way sudden death playoff on the Australasian Tour, this time with Mike Hendry (New Pro V1x) claiming the New...

Relying upon the New Pro V1x golf ball, Shiv Shankar Prasad (SSP) Chawrasia made European Tour history with a convincing seven-shot victory over his nearest competitor,...

The PGA Tour visits the west coast of Florida this week, where players will take on one of the more dificult tracks they'll face this season - the par-71, 7,340-yard...

In this latest episode of On The Tee, we welcomed Michael Mahoney, Titleist Vice President of Golf Marketing. Michael played a crucial role in guiding the development of...

It was an all-Titleist three-way playoff at the New Zealand PGA Championship where Titleist Brand Ambassador Jarryd Felton (New Pro V1x) birdied the first extra hole to edge...

The Spring Swing has kicked into full gear on the PGA TOUR and following a stunning victory by Titleist golf ball loyalist Rickie Fowler (Pro V1) at The Honda Classic, the...

What does it take to be the #1 ball in golf? First and foremost, it takes a number of amazing people who bring countless ideas and innovations that continuously improve the...